Greg began his career as an art director in the advertising industry, working through the ranks of agencies such as Ogilvy, Grey and TBWA Hunt Lascaris. This background gave him a unique insight into the specific advertising requirements the commercial medium required. Coupled with this strong conceptual grounding and an eye for potent visual imagery, Greg has become known for creating powerful television commercials that are both emotionally charged yet conceptually relevant.

In the twenty years that Greg has been directing commercials, he has built a reputation for adding fantastic production value to a diverse range of multinational accounts and at the same time honing and developing his beauty and performance work. This coupled with an eye and patience for table-top direction, has seen him shooting all over the production globe for the likes of Coca Cola, Dunlop, Pepsi, Revlon, Ponds, and Lux to name a few, as well as various alcoholic beverages.

Greg also thrives on solving complicated production issues. Using a combination of highly evocative imagery and emotion, with cutting edge post-production, he offers the viewer a reality they never knew existed.